HouseKeeper

Insight

AI Solved Day 0 of Websites. Nobody Solved Day 100.

AI builders nailed new site creation, but 810M WordPress sites online

Maintenance is forever: updates, edits, fixes, improvements

Problem

WordPress Powers 43% of the Web — But Owners Can't Touch Their Own Sites

Non-technical owners pay $50-150/hour for 5-minute changes

Plugin updates break sites unpredictably—60% have security risks

$10B+ spent annually on maintenance that should be automated

Solution

We Turned the Worst Part of WordPress Into Magic

Talk to your site like a colleague, see changes instantly, ship with confidence

The Loveable experience — but for the 810M sites that already exist

Product

One Dashboard. Every Site. Complete Control.

AI Editing:

Talk to your site like a team member

Auto-Maintenance:

Plugin updates with rollback protection

Continuous Improvement:

SEO, speed, and layout fixes on autopilot

Market Opportunity

$10-15B Spent Every Year on WordPress Busywork

810M

WordPress sites globally

(43% of the entire web)

6M

WooCommerce stores

needing constant optimization

500K

agencies drowning

in low-margin maintenance work

Go To Market

Built-In Distribution Into 810M Sites

WordPress.org Plugin Directory:

50M+ installs/year in ecosystem

Hosting Partnerships:

Bundled with Bluehost, WP Engine, SiteGround

Agency Channel:

Each agency = 10-100 sites under management

Business Model

SaaS That Scales With Your Sites

$29/mo SMB → $499/mo Agency+

(white-label, unlimited)

Target LTV:CAC of 5:1+

with 80% gross margins

Land-and-expand:

more sites, more seats, more automation

Vision

Make All Legacy Web Magical with AI

Phase 1: WordPress

810M sites, $10B+ market, we start here

Phase 2: Shopify

4M+ stores, same pain, larger value, same playbook

Phase 3: Every legacy site

the AI operations layer for the entire web

Ask

Join Us in Owning the AI Operations Layer for the Web

Raising:

$5M Seed

Use:

Engineering + first 50k users + PMF

Looking for:

Investors who get SaaS, WordPress, or PLG

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